夏目商店 Toyohashi Unagi Red-and-White Set (Kabayaki & Shirayaki) — Contents, Shelf Life & Reviews

Product photo of one shirayaki (plain grilled) unagi on a red surface and one kabayaki (glazed) unagi on a black surface, with a green leaf sprig at the right (豊橋うなぎ 夏目商店 国産うなぎ 紅白セット). Text the store added to the image: “一度で二つ味わえる” (Enjoy two flavors at once) and “本格派の白焼 伝統派の蒲焼” (Authentic-style shirayaki, traditional-style kabayaki)
Information as of 2026.11.03 PR
Product photo of one shirayaki (plain grilled) unagi on a red surface and one kabayaki (glazed) unagi on a black surface, with a green leaf sprig at the right (豊橋うなぎ 夏目商店 国産うなぎ 紅白セット). Text the store added to the image: “一度で二つ味わえる” (Enjoy two flavors at once) and “本格派の白焼 伝統派の蒲焼” (Authentic-style shirayaki, traditional-style kabayaki)
Image: from the Rakuten Ichiba product page.

The “国産 豊橋うなぎ紅白セット” (domestic Toyohashi unagi red-and-white set), sold by 株式会社夏目商店 of Toyohashi City, Aichi Prefecture, is a frozen unagi (eel) whose ingredient, Japanese eel, is labeled as from Toyohashi (豊橋産). This article covers the “large size” (labeled by the shop as large portions for 2 people): 1 whole kabayaki fillet (eel grilled with a sweet soy glaze) of 155–167 g and 1 whole shirayaki fillet (eel grilled plain, without sauce) of 155–167 g. Based on the product page and Rakuten reviews, it organizes the amount, storage, ingredient labeling, suitability as a gift and reviews in 5 points. Two features could be confirmed: you can compare kabayaki and shirayaki, one eel each, and a gift box, noshi (gift wrapping label) and wrapping paper are described as included (however, the gift section of the page shows noshi support as “none”, so the descriptions differ).

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At a Glance

Key points

  1. 1 whole kabayaki fillet of 155–167 g and 1 whole shirayaki fillet of 155–167 g (each vacuum-packed). Two packets each of sauce and sansho (Japanese pepper) and one packet of rock salt are included. Among the 7 unagi kabayaki items featured on Ochinity (as of November 3, 2026), shirayaki is included only in this one among the 6 whose type could be confirmed (a weak point: the total of 310–334 g is smaller than the 1 kg, 540–600 g and 450 g items)
  2. A gift box, noshi and wrapping paper are included (except for some purposes), according to the product description. For packaging you can choose the gift box, or the gift box plus a furoshiki (wrapping cloth) (the types of noshi inscriptions are Not confirmed. In the gift section of the product page, the noshi field shows “なし” (none), so the statements differ)
  3. Rakuten rating 4.78 (877 reviews), viewed November 3, 2026. This is the highest figure among the same 7 items featured on Ochinity (as of November 3, 2026) (the review count is smaller than the 2,074, 2,071 and 19,544 of other items)
  4. Keep frozen (−18°C or below); the best-before date unopened is 6 to 12 months. It is stated to vary with production conditions

Watch out for

  • The thawing method, the shelf life after thawing and whether heating is required are not found in the product description and are Not confirmed (a booklet on how to eat it is said to be enclosed, but its contents could not be checked)

Suits: People who want to compare kabayaki and shirayaki, one eel each, and people who want to give unagi in a gift box

The scope of the comparison is the 7 unagi kabayaki items featured on Ochinity (as of November 3, 2026). Each value is as of the date its own article was researched and may differ from the current listing. The features are from the Rakuten Ichiba product page (viewed November 3, 2026). The rating is as shown on Rakuten (viewed November 3, 2026) and may not reflect the product’s current condition.

Compared with 7 Similar Unagi Kabayaki Items

The 7 unagi kabayaki items featured on Ochinity (as of November 3, 2026). Each value is as of the date its own article was researched and may differ from the current listing. Ratings are as shown on Rakuten, and the fewer the reviews, the more easily the figure moves. The rows are in the Japanese gojūon (syllabary) order of the product names.

ProductTotal amountCut / TypeRakuten rating
うなぎの兼光 Extra-Large, 1 kg1,000 gNot confirmed4.772,071 reviews
うなぎのたなか Extra-Large Whole Kabayaki Fillet, 3 Pieces540–600 gExtra-large whole kabayaki fillet4.76166 reviews
うなぎ屋かわすい 3-Type Set280, 300, 330 gWhole kabayaki fillet, cut kabayaki, chopped4.6219,544 reviews
大五うなぎ工房 Whole Kabayaki Fillet, 2 Eels240 gWhole kabayaki fillet4.692,074 reviews
夏目商店 Red-and-White SetThis article, large size310–334 g1 kabayaki, 1 shirayaki4.78877 reviews
浜名湖グルメマーケット Asajime Kabayaki, 3 Eels, Chilled Delivery450 gWhole kabayaki fillet4.48161 reviews
港ダイニングしおそう Kabayaki, About 165 g × 2 Eels330 gChoose from large size, trial size or 3-type set4.561,864 reviews

You can go to each product’s article from its name. The total amount is as shown in each article (for うなぎ屋かわすい and 港ダイニングしおそう it varies with the option you choose).

  • Among the same 7 items featured on Ochinity (as of November 3, 2026), the Rakuten rating of 4.78 is the highest figure (the 877 reviews are fewer than the 2,074, 2,071, 19,544 and 1,864 of other items)
  • Among the 6 items whose type could be confirmed, shirayaki is included alongside kabayaki only in this one. The total of 310–334 g is smaller than the 1 kg item (うなぎの兼光), the 540–600 g item (うなぎのたなか) and the 450 g item (浜名湖グルメマーケット)

Basic Information

Product Name
豊橋うなぎ 夏目商店 国産うなぎ 紅白セット(蒲焼き・白焼き 大サイズ 各1尾) (in English: Toyohashi Unagi 夏目商店 Domestic Unagi Red-and-White Set, Kabayaki and Shirayaki, Large Size, 1 Eel Each)
Seller / Manufacturer
株式会社 夏目商店 (Toyohashi City, Aichi Prefecture)
Amount
1 whole kabayaki fillet of 155–167 g and 1 whole shirayaki fillet of 155–167 g (labeled by the shop as large portions for 2 people)
Storage Method
Keep frozen (−18°C or below). 6 to 12 months unopened
Allergen Labeling
The sauce contains wheat and soybeans
Thawing / Heating
The thawing method and whether heating is required are Not confirmed
Shipping
Frozen delivery (Yamato Transport (クロネコヤマト)). The shipping estimate differs between the product page and the shop information page
Noshi / Gift
A gift box, noshi and wrapping paper are described as included (except for some purposes). In the gift section the noshi field shows “なし” (none), so the statements differ. The types of inscriptions are Not confirmed

This list transcribes what is stated on the product page. However, the “Not confirmed” labels and any notes we add are our own.

If you have an allergy, ask the seller before buying, or be sure to check the label on the product you receive (Reference: Consumer Affairs Agency, Japan, “About Allergen Labeling”, accessed November 3, 2026).

See the transcribed details, sources and “Not confirmed” items

This list transcribes what is stated on the product page. However, the “Not confirmed” labels and any notes we add are our own.

Product Name
豊橋うなぎ 夏目商店 国産うなぎ 紅白セット(蒲焼き・白焼き 大サイズ 各1尾)The product name shown on the Rakuten Ichiba page is a long string with many search keywords. Only the product-name part and the large size covered in this article are shown here.
Amount
The large size (labeled as large portions for 2 people) consists of 1 whole kabayaki fillet of 155–167 g (vacuum-packed), 1 whole shirayaki fillet of 155–167 g (vacuum-packed), 2 packets of sauce, 2 packets of sansho (Japanese pepper) and 1 packet of rock salt. The shop gives about 100–125 g of grilled unagi as a guide for one serving, and labels the total of 310–334 g of the large size as large portions for 2 people (the shop’s guideline)Source: Rakuten Ichiba product page (viewed November 3, 2026)
Choices
Packaging: gift box / gift box plus furoshiki (wrapping cloth) (the page says the furoshiki pattern is to be written in the remarks field)
Purpose (type of wrapping paper): regular / birthday / Father’s Day / Respect for the Aged DaySource: selection field and product description of the product page (viewed November 3, 2026). This article covers the large-size combination.
Storage Method
Keep frozen (−18°C or below)Source: Rakuten Ichiba product page
Best-Before Date
6 to 12 months if kept frozen unopened (stated to vary with production conditions)Source: Rakuten Ichiba product page
Thawing
Not found in the product description and Not confirmed. It says only that a booklet on how to eat it is enclosed, and the contents of the booklet could not be checked
Notes After Opening
The shelf life after thawing and the notes after opening are not found in the product description and are Not confirmed
Ingredients
Japanese eel (from Toyohashi), kabayaki sauce (tamari soy sauce, sugar, soy sauce, glucose-fructose syrup, starch syrup, mirin, fermented seasoning, starch, eel extract / alcohol, colorings (caramel, gardenia, red yeast rice), seasoning (amino acids, etc.), polysaccharide thickeners, (contains wheat and soybeans as part of the ingredients))Source: product description on the Rakuten Ichiba product page (viewed November 3, 2026)
Allergen Labeling
The sauce is labeled as containing wheat and soybeans. We found no other or conflicting statements within the product pageSource: product description on the Rakuten Ichiba product page
Country of Origin of Ingredients
The Japanese eel in the ingredient list is labeled “豊橋産” (from Toyohashi, Aichi Prefecture). The image in the product description says the eels are farmed in Toyohashi (the seller’s explanation)Source: product description on the Rakuten Ichiba product page (viewed November 3, 2026)
Place of Processing
We found no separate label for the place of processing: Not confirmed. The manufacturer is located in Toyohashi City, Aichi PrefectureSource: product description on the Rakuten Ichiba product page
Condition / How to Eat (Heating Required?)
Both the kabayaki and the shirayaki arrive frozen in vacuum packs. The product description gives a guide for one serving of “焼いたうなぎ” (grilled unagi), but we found no statement on whether heating is required or on how to eat it: Not confirmedSource: product description on the Rakuten Ichiba product page
Shipping
Frozen delivery (Yamato Transport (クロネコヤマト)). It says that delivery to remote islands may take more days or may not allow a specified delivery time, and that shipping is not possible to parts of the Izu Islands (Toshima Village, Mikurajima Village and Aogashima Village) and to the Ogasawara IslandsSource: product description on the Rakuten Ichiba product page (viewed November 3, 2026)
Shipping Time
The statements differ in two places. The Rakuten shop information page says the order ships within 2 business days after the order is confirmed. The shipping-estimate field of the product page says orders placed by 13:00 are shipped the same day. If you order for a fixed delivery date, use the later one, within 2 business days, as your guideSource: Rakuten Ichiba product page and shop information page (both viewed November 3, 2026)
Noshi / Gift
The product description says a gift box, noshi and wrapping paper are included (except for some purposes), and that before adding to the cart you choose the purpose (type of wrapping paper) and noshi. You specify the desired delivery date at checkout and write a message in the remarks field. A statement showing the amount is said not to be enclosed. On the other hand, in the gift section of the product page the noshi field shows “なし” (none), so the statements differ. A list of the noshi inscription types is not found: Not confirmedSource: Rakuten Ichiba product page (viewed November 3, 2026)
Manufacturer
株式会社 夏目商店 (7 Sekishu, Aotake-cho, Toyohashi City, Aichi Prefecture)Source: product description on the Rakuten Ichiba product page
Shop
国産 豊橋うなぎ 夏目商店 (Rakuten Ichiba)

Prices are not listed here because they change. Please check the current price and stock availability at the link above.

Product photo of the box contents: one vacuum-packed shirayaki and one vacuum-packed kabayaki, small sachets of kabayaki sauce and sansho pepper, and an enclosed booklet (豊橋うなぎ 夏目商店 国産うなぎ 紅白セット). Text the store added to the image: “ご覧いただいている品物の詰め合わせ内容です サイズによってたれ・山椒の数が異なります” (This is the assortment of the item shown; the number of sauce and sansho sachets varies by size) and “※同梱の冊子” (enclosed booklet)
Image: from the Rakuten Ichiba product page.
Product photo of the gift box, a wood-grain box wrapped in a maroon checkered wrapping paper, with an enlarged sample noshi card reading 御中元 and 夏目太郎 (豊橋うなぎ 夏目商店 国産うなぎ 紅白セット). Text the store added to the image: “当店の熨斗は『オリジナル熨斗カード』” (Our noshi is an original noshi card), “サイズ:約9cm×14.6cm(ハガキぐらい)” (Size: about 9 cm × 14.6 cm, roughly postcard size) and “熨斗カードを貼った上から掛け紙を致します” (The wrapping paper is applied over the attached noshi card)
Image: from the Rakuten Ichiba product page.

What Public Reviews Say

We organized the Rakuten Ichiba product reviews by point. Rating figures are as of the viewing date and change afterward. The points below are trends within what we read and may not reflect the product’s current condition.

SiteRatingReviewsDate viewed
Rakuten customer reviews (product page)4.78 / 5877November 3, 2026

Rating breakdown: 5★ 736 / 4★ 113 / 3★ 12 / 2★ 7 / 1★ 9 (as shown on Rakuten Ichiba, viewed November 3, 2026)

What we read: the first 58 reviews in Rakuten’s default order (posted November 2025 to October 2026; latest October 2026), all 9 reviews rated 1★ (posted June 2020 to September 2026) and all 7 reviews rated 2★ (posted June 2018 to August 2026), 74 in total. Of the 58 in default order, 52 are 5★ and 6 are 4★; none are 3★ or below. These are trends within what we read and may not reflect the product’s current condition. We confirmed that the product name and options in the reviews match the red-and-white set of this product.

The counts below are approximate figures from our reading of the text, and do not include posts that are only about shipping or the shop’s service.

What Reviewers Praise

Given as a gift and appreciated (about 40 of the 58)

About 40 of the 58 reviews in default order said they bought it as a gift for Father’s Day, Respect for the Aged Day, a birthday or relatives, and that the recipients were pleased.

Comparing kabayaki and shirayaki (about 25)

About 25 of the 58 reviews in default order mentioned shirayaki, including comments that they could enjoy both kabayaki and shirayaki and that shirayaki was new or unusual for them.

Size and thickness of the flesh (about 14)

About 14 of the 58 reviews in default order said the eel is large and the flesh is thick.

Plump, tender texture (about 8)

About 8 of the 58 reviews in default order said it is plump or tender.

Source: Rakuten customer reviews (viewed November 3, 2026)

What Reviewers Note

The specified delivery date was not kept (about 8 of the 16 reviews at 1★ and 2★)

About 8 of the 16 reviews at 1★ and 2★ that we read said the item did not arrive on the date they had specified, around Father’s Day. All of these posts are from 2022, so they are old.

How to check: how to specify the desired delivery date is covered in the “Noshi / Gift” row under “Basic Information” in this article.

Taste, sauce and smell of the kabayaki (4–5 of the 16 reviews at 1★ and 2★)

4 to 5 of the 16 reviews at 1★ and 2★ that we read touched on taste or sauce preferences, such as the sauce being too sweet, hard, or having a fishy smell. Of these, 2 were posted within the past 2 years (a 2★ in August 2026 and a 1★ in September 2026).

The shirayaki was not to their liking (2)

2 reviews said the shirayaki was not to their liking or lacked tenderness (a 4★ in July 2026 and a 2★ in July 2020).

Source: Rakuten customer reviews (viewed November 3, 2026)

Summary: Is This the One for You?

Why choose it: You want to compare kabayaki and shirayaki, one eel each, and you want to give it in a gift box. If both are what you need, then among the 6 of the 7 unagi kabayaki items featured on Ochinity (as of November 3, 2026) whose type could be confirmed, shirayaki is included only in this one (a weak point: the total is 310–334 g).

  1. The Rakuten rating is 4.78 / 5 (877 reviews). Among the 58 reviews we read in default order, about 40 said it was given as a gift and appreciated, and about 25 mentioned shirayaki
  2. A gift box, noshi and wrapping paper are described as included in the product description. However, in the gift section the noshi field shows “なし” (none), so the statements differ (the types of noshi inscriptions and the thawing method are Not confirmed)

Other options: If you want 1 kg, うなぎの兼光 Domestic Extra-Large, 1 kg, 5–6 Eels; if you want only whole kabayaki fillets, 2 of them, 大五うなぎ工房 Domestic Unagi Whole Kabayaki Fillet, 2 Eels (240 g).

This section is based on the Rakuten Ichiba product page and Rakuten customer reviews (viewed November 3, 2026). It is a trend in the reviews within what we read and may not reflect the product’s current condition.

Where to Buy
View on Rakuten Ichiba View on Amazon Yahoo! Shopping: availability not confirmed

Prices, stock, shipping fees, and delivery dates are subject to change. This article’s information-as-of date is November 3, 2026. Please be sure to check the listing at the link before purchasing.
This article contains affiliate links (advertising). Editorial Policy

This article organizes information published on Rakuten Ichiba product pages and review sites. Product details such as amount, storage method and ingredients are subject to change. Please check the seller’s listing for the latest information.

Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.

Information as of: November 3, 2026 / Sources: Rakuten Ichiba product page and shop information page, Rakuten customer reviews, Consumer Affairs Agency, Japan, “About Allergen Labeling”

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We organize mail-order gourmet foods from across Japan using the product information published by sellers and the voices of people who bought them. Rather than our own tasting impressions, we focus on giving you the facts you need to choose. Read our editorial policy

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