Sold by 浜名湖グルメマーケット, this is a set of 3 unagi kabayaki (eel grilled with a sweet soy glaze) fillets of about 150g each, made with all-domestic Japanese eel, mainly from Lake Hamana, according to the product page. It is delivered chilled, not frozen. The best-before date is a short 5 days including the shipping date, so you need to decide the delivery date and the day you will eat it first. In this article, we organized the Rakuten Ichiba product page and Rakuten customer reviews into five points: quantity, storage method and shelf life, ingredient labeling, suitability as a gift, and reviews.
What We Confirmed
- Quantity and how many people it serves
- Storage method and shelf life
- Ingredient and allergen labeling
- Whether it works as a gift
- Trends in public reviews
Basic Information
This table transcribes what is stated on the product page. However, the “not confirmed” labels and any notes we add are our own.
| Product name | 浜名湖グルメマーケット Asajime (morning-prepared) Unagi Kabayaki, 3 fillets (approx. 150g × 3) [Chilled Delivery] Long Kabayaki (excerpt of the shop’s wording)Source: Rakuten Ichiba product page (viewed October 14, 2026) |
|---|---|
| Product type | Unagi kabayakiSource: product description on the Rakuten Ichiba product page |
| Quantity | Unagi kabayaki approx. 150g × 3 fillets (approx. 450g in total). Sauce is included (the amount is not confirmed)Source: product description on the Rakuten Ichiba product page (the total is our calculation) |
| Servings | Not confirmed (we found no serving count from the shop on the product page) |
| Options | The order options have one choice: “5営業日以内発送（通常包装）” (ships within 5 business days, standard packaging) (3 fillets, approx. 150g each)Source: order options on the Rakuten Ichiba product page (viewed October 14, 2026) |
| Storage | Keep refrigerated at 10°C or belowSource: product description on the Rakuten Ichiba product page |
| Best-before date | 5 days including the shipping dateSource: product description on the Rakuten Ichiba product page |
| Origin of ingredients | Eel (all-domestic Japanese eel, mainly from Lake Hamana). Details such as prefecture names are not confirmedSource: product description on the Rakuten Ichiba product page |
| Place of processing | Not confirmed (we found no manufacturer or location on the product page) |
| Condition / how to eat (heating required?) | The page explains that craftsmen grill each eel by hand. We found no guidance on whether it needs warming before eating or on how to eat it (not confirmed)Source: product description on the Rakuten Ichiba product page |
| Shipping | Chilled delivery (not frozen). The page explains that it is shipped directly from an eel specialty shop, and that live eels are filleted one by one on the morning of shipping. The last shipping date at year-end and the shop’s holidays over the New Year period are not confirmedSource: product name and description on the Rakuten Ichiba product page (viewed October 14, 2026) |
| Manufacturer | Not confirmed |
| Shop | 浜名湖グルメマーケット (Rakuten Ichiba) |
Prices are not listed here because they change. Please check the current price and stock availability at the link above.
Ingredients and Allergen Labeling
The ingredients listed on the product page are as follows (Source: product description on the Rakuten Ichiba product page, viewed October 14, 2026).
- Unagi kabayaki: eel (all-domestic Japanese eel, mainly from Lake Hamana), soy sauce, mirin (sweet rice seasoning), sugar (some ingredients contain soybeans and wheat)
- Included sauce: soy sauce, mirin (sweet rice seasoning), sugar (some ingredients contain soybeans and wheat)
The ingredients section states that it contains soybeans and wheat. We found no inconsistencies within the product page. If you have allergies, contact the seller before purchasing, or be sure to check the labeling on the product when it arrives.
Reference: Consumer Affairs Agency, Japan, “About Allergen Labeling” (viewed October 14, 2026)
Five Things to Check Before Buying
| Item to check | For this product | Basis |
|---|---|---|
| 1. Quantity and servings | Approx. 150g × 3 fillets (approx. 450g in total). Sauce is included. How many people it serves is not confirmed | Product description on the Rakuten Ichiba product page |
| 2. Storage and shelf life | Keep refrigerated at 10°C or below. The best-before date is 5 days including the shipping date. Delivered chilled, not frozen | Product name and description on the Rakuten Ichiba product page |
| 3. Ingredient and allergen labeling | Soybeans and wheat are stated as contained. The eel is all-domestic Japanese eel, mainly from Lake Hamana. The manufacturer is not confirmed | Product description on the Rakuten Ichiba product page |
| 4. Suitability as a gift | According to the product page, noshi (gift wrapping label) is supported. The types of noshi inscription, message cards, and the last shipping date at year-end are not confirmed. The current order options have one choice, standard packaging | Rakuten Ichiba product page (viewed October 14, 2026) |
| 5. Review trends | Rated 4.48 / 5 on Rakuten Ichiba (161 reviews). We read 60 reviews in Rakuten’s default order plus 7 reviews at 1★, 2 at 2★ and 7 at 3★, 76 in total (posted June 2015 to July 2026; latest July 2026; 15 of the 60 in default order were posted within the last two years). The following are trends within what we read and may not reflect the product’s current condition. Many posts say the gift was well received, while some mention unevenly grilled or burnt fillets mixed in, the amount or strength of the included sauce, and not being able to choose the delivery date | Rakuten customer reviews (viewed October 14, 2026) |
Suitable as a Gift?
According to the product page, this product supports noshi (gift wrapping label) (Source: Rakuten Ichiba product page, viewed October 14, 2026). However, we found no description of the types of inscription on the noshi paper (such as oseibo, the year-end gift), so this is not confirmed. The list of occasions on the product page also includes the words oseibo (year-end gift) and onenga (New Year’s greeting gift), but that alone does not show that the inscriptions or year-end shipping are supported.
- Packaging: the current order options have one choice, “5営業日以内発送（通常包装）” (ships within 5 business days, standard packaging). Some past reviews (2024 to 2025) mention “5営業日以内発送（贈答包装）” (ships within 5 business days, gift packaging) as the option shown at the time of purchase. Please check on the page before ordering whether it is in the current order options
- Message cards / name printing: we could not confirm these
- Delivery date: the order options are a choice of estimated shipping timing, and there is a review saying the reviewer felt the delivery date could not be specified (posted July 2026). In the purchase-time options mentioned in reviews, there were periods when seasonal choices such as “お中元用” (for ochugen, the summer gift season) and “敬老の日用” (for Respect for the Aged Day) with arrival or shipping dates appeared (2024 to 2026)
- Last shipping date at year-end / holidays over the New Year period: we could not confirm these from the product page text, so they are not confirmed. Because it is delivered chilled and the best-before date is 5 days including the shipping date, if you are giving it as a gift, checking the days the recipient can receive it first makes a mix-up less likely
Of the 60 reviews we read in the default order, about 22 (about 9 within the last two years) said the product was given to parents, grandparents, or others and was well received, or that the reviewer gives it repeatedly every year. Posts from the year-end and New Year period (late December to early January) number only 4 among those we read (December 2015, December 2022, and two from January 2023). One post (December 2022) said it is difficult unless you adjust the arrival timing because it is delivered chilled, and one post (January 2023) said the delivery date was arranged as requested at year-end (these are trends within what we read and may not reflect the product’s current condition. Source: Rakuten customer reviews, viewed October 14, 2026).
What Public Reviews Say
We organized Rakuten Ichiba product reviews by topic. Rating figures are as of the time of viewing and will change.
| Site | Rating | Reviews | Viewed |
|---|---|---|---|
| Rakuten customer reviews (product page) | 4.48 / 5 | 161 | October 14, 2026 |
Rating breakdown: 5★ 110 / 4★ 35 / 3★ 7 / 2★ 2 / 1★ 7 (as shown on Rakuten Ichiba, viewed October 14, 2026)
What we read: 60 reviews in Rakuten’s default order (posted June 2015 to July 2026, latest July 2026), 7 reviews at 1★ (June 2016 to July 2025), 2 reviews at 2★ (June 2019 to August 2020), and 7 reviews at 3★ (June 2015 to March 2025), 76 in total. Of the 60 in default order, 15 were posted within the last two years (since October 2024), so many are older posts. These are trends within what we read and may not reflect the product’s current condition.
What Reviewers Praise
Plump, tender flesh
Of the 60 reviews in the default order, about 20 (about 7 within the last two years) said the flesh was plump or tender.
Arriving chilled
Of the 60 reviews in the default order, about 12 (about 2 within the last two years) mentioned that it arrives freshly made and chilled, rather than frozen or vacuum-packed.
Well received as a gift / repeat purchases
Of the 60 reviews in the default order, about 22 (about 9 within the last two years) said it was given to parents, grandparents, relatives, or others and well received, or that the reviewer buys it every year or repeatedly.
Size and thickness
Of the 60 reviews in the default order, about 10 (about 2 within the last two years) said each fillet was large or thick.
Source: Rakuten customer reviews (viewed October 14, 2026). Counts are approximations made by counting words and checking by eye
What Reviewers Note
Uneven grilling / burnt fillets
Of the 76 reviews we read, 5 (1 within the last two years) mentioned burnt fillets or uneven grilling. The 1★ posts include one saying that one of the 3 fillets was charred black (July 2025).
Amount and strength of sauce, packing
Of the 60 reviews in the default order plus the 9 reviews at 2★ and 3★, about 4 said the included sauce was not enough or was too strong, or that sauce had gotten onto the box in packing (none were posted within the last two years).
How to check: the description of the included sauce is summarized in the “Quantity” row of “Basic Information” in this article. We found no description of the amount of sauce.
Can’t choose the delivery date / days until arrival
Of the 60 reviews in the default order plus the 7 reviews at 1★, about 4 (1 within the last two years) said the delivery date could not be chosen or that it took several days to arrive.
How to check: how shipping is handled is summarized in the “Shipping” row of “Basic Information” and in the “Suitable as a Gift?” section of this article.
Source: Rakuten customer reviews (viewed October 14, 2026). Counts are approximations made by counting words and checking by eye
Who It Suits / Who Should Be Careful
Who It Suits
- People looking for kabayaki delivered chilled rather than frozen
- People who want 3 kabayaki fillets of about 150g each at once
- People who want to give unagi as a gift with noshi (gift wrapping label) support
- People who can finish it within 5 days including the shipping date
Who Should Be Careful
- People with a soybean or wheat allergy (stated in the ingredients section)
- People who want to specify the delivery date (a review says it could not be specified)
- People who want to know the last shipping date at year-end or the shop’s holidays in advance (not confirmed)
- People who want to know the types of noshi inscription or the amount of included sauce in advance (not confirmed)
Prices, stock, shipping fees, and delivery dates are subject to change. This article’s information-as-of date is October 14, 2026. Please be sure to check the listing at the link before purchasing.
This article contains affiliate links (advertising). Editorial Policy
Summary
- Approx. 150g × 3 fillets (approx. 450g in total), delivered chilled, with a best-before date of 5 days including the shipping date. Keep refrigerated at 10°C or below; it is not frozen
- The ingredients section states that it contains soybeans and wheat. The manufacturer, the number of servings, the amount of included sauce, the types of noshi inscription, and the last shipping date at year-end are not confirmed
- In the reviews (trends within what we read), posts about tender flesh and gifts being well received stand out. Points reviewers note are unevenly grilled or burnt fillets, the amount and strength of the sauce, and not being able to choose the delivery date
Related Pages
This article organizes information published on various retail and review sites. Product details such as quantity, storage method, and ingredients are subject to change. Please check the seller’s listing for the latest information.
Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.
Information as of: October 14, 2026 / Sources: Rakuten Ichiba “浜名湖グルメマーケット” product page, Rakuten customer reviews, Consumer Affairs Agency, Japan, “About Allergen Labeling”
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