A wakeari (a Japanese retail term for items that carry some small flaw and cannot be sold as regular goods) dairy fukubukuro (lucky-bag set) leaves the contents up to the shop, and the product page does not state how many bottles or pieces come in it, so it is hard to tell what arrives, in what amount, and by when it should be eaten. This article organizes what the product page and Rakuten Ichiba reviews say about the 牧成舎 wakeari dairy fukubukuro (milk, yogurt and cheese) into five points: quantity, shelf life, ingredient labeling, suitability as a gift, and reviews.
What We Confirmed
- Quantity and number of servings
- Storage method and shelf life
- Ingredients and allergen labeling
- Whether it works as a gift
- Trends in public reviews
Basic Information
This table transcribes what is stated on the product page. However, the “not confirmed” labels and any notes we add are our own.
| Product name | 牧成舎 wakeari dairy fukubukuro (milk, yogurt, cheese)Source: Rakuten Ichiba product page (viewed October 5, 2026). The product name shown on Rakuten may change over time. |
|---|---|
| Name | 【乳製品福袋】低温殺菌牛乳・ヨーグルト・ナチュラルチーズ (dairy fukubukuro: low-temperature pasteurized milk, yogurt, natural cheese)Source: Rakuten Ichiba product description (viewed October 5, 2026) |
| Amount | The page says that milk, yogurt and cheese chosen by 牧成舎 will arrive. The number of bottles and pieces and the volume are not confirmedSource: amount field of the Rakuten Ichiba product description (viewed October 5, 2026) |
| What changes depending on your choice | In the “お好み” (preference) field of the purchase form you choose from: contents left to the shop / more milk (less cheese) / more cheese (less milk) / no cheese / more drinking yogurt / more cup yogurt. You also choose the delivery day (no preference / Monday to Friday / weekend) and the delivery period (weekly slots; there is also a slot for “as soon as ready”). Foods you dislike can be written in the notes field, but specific quantities cannot be requested, and the page states that cheese is limited to 1–2 piecesSource: purchase form and product description on the Rakuten Ichiba product page (viewed October 5, 2026) |
| Reason for wakeari | The seller explains that this product delivers items that cannot be sold as regular goods, for example because the best-before date is short, the amount is slightly small, or the packaging is slightly out of position. The milk is described as regular product made on the day of manufacture. Which item falls under which reason is not confirmedSource: Rakuten Ichiba product description (viewed October 5, 2026) |
| Storage method | RefrigeratedSource: Rakuten Ichiba product description (viewed October 5, 2026) |
| Best-before date | Stated on the product label separately. The product page says it delivers milk with 5 or more days remaining and yogurt and cheese with 3 or more days remaining. The deadline for items other than yogurt and cheese, such as milk pudding, is not confirmed. Some reviews say the item arrived with a best-before date of the same day or the next day (Rakuten Ichiba reviews; this covers the first 60 reviews in the default order and the 59 reviews filtered to 1★ and 2★, read on October 5, 2026; posted March 2022 to September 2026, latest September 21, 2026; this trend may not reflect the product’s current condition; see “What Public Reviews Say” below)Source: Rakuten Ichiba product description (viewed October 5, 2026) |
| Country of origin | Not confirmedSource: no origin was stated on the Rakuten Ichiba product page (viewed October 5, 2026) |
| Place of processing | Not confirmed (see the “Manufacturer” row below for the manufacturer’s address) |
| Condition / how to eat (heating required?) | The listed names are low-temperature pasteurized milk, yogurt and natural cheese. We found no guidance from the seller on whether heating is needed or how to eat them on the product pageSource: Rakuten Ichiba product page (viewed October 5, 2026) |
| Delivery | Delivery is chosen from weekly period slots, and the page states that a specific date cannot be designated. The shipping temperature, such as whether it is sent chilled, is not confirmedSource: Rakuten Ichiba product page (viewed October 5, 2026) |
| Manufacturer | 有限会社 牧成舎 (17-8 Masushima-cho, Furukawa-cho, Hida City, Gifu Prefecture)Source: manufacturer field of the Rakuten Ichiba product description (viewed October 5, 2026) |
| Shop | 牧場ギフト 飛騨の牛乳屋・牧成舎 (Rakuten Ichiba) |
Prices are not listed here because they change. Please check the current price and stock availability at the link above.
Ingredients and Allergen Labeling
Within what we could check, the ingredients field of the product page only describes the item as a combination of milk, yogurt and cheese chosen by 牧成舎, and we could not find individual ingredient names, additives, or allergen labeling (specified ingredients). This item is not confirmed. Because the contents change by season and by your selection, the labeling has to be checked on the label of each product that arrives.
Milk, yogurt and cheese are all foods made from milk, and “milk” is one of the specified ingredients that must be labeled under Japan’s Food Labeling Act. If you have a milk allergy, you cannot eat this product. Other labeling is not confirmed, so please check the collective food labeling on the products that arrive. Be sure to check the seller’s official listing when purchasing.
Reference: Consumer Affairs Agency, Japan, “About Allergen Labeling” (accessed October 5, 2026)
Five Things to Check Before Buying
| What to check | For this product | Basis |
|---|---|---|
| 1. Amount and Number of Servings | The page says milk, yogurt and cheese chosen by 牧成舎 will arrive. The number of bottles and pieces and the number of servings are not confirmed. The contents are not fixed at the time of purchase and change by season and by what you select. We found no listing of the items or proportions allocated | Rakuten Ichiba product page. No explicit statement of servings |
| 2. Storage Method and Shelf Life | Refrigerated. The page says 5 or more days for milk and 3 or more days for yogurt and cheese; the actual date is printed on the product label. Some reviews say the item arrived with a best-before date of the same day or the next day (read: the first 60 reviews in the default order and the 59 reviews filtered to 1★ and 2★; this trend may not reflect the product’s current condition) | Rakuten Ichiba product description and Rakuten Ichiba reviews |
| 3. Ingredients and Allergen Labeling | Not confirmed (not stated on the page). These are foods made from milk | Checked the Rakuten Ichiba product page |
| 4. Suitable as a Gift | No listing of noshi (gift wrapping label), packaging or message card support could be confirmed. The list of uses in the product description includes the words “熨斗対応” (noshi supported), which conflicts with this. Noshi support is not confirmed | Gift options field and product description on the Rakuten Ichiba product page |
| 5. Review Trends | Rakuten Ichiba’s average is 4.73 out of 5 (5,698 reviews). We read the first 60 reviews in the default order (posted October 2025 to September 2026, latest September 21, 2026) and the 59 reviews filtered to 1★ and 2★ (posted March 2022 to September 2026) on October 5, 2026. This trend may not reflect the product’s current condition. Many comments praise the taste, while some mention the small amount, a mismatch between the selected option and the contents, and a short best-before date | Rakuten Ichiba reviews (viewed October 5, 2026) |
Suitable as a Gift?
In the gift options field of the Rakuten Ichiba product page, we could not confirm support for noshi (gift wrapping label), packaging or message cards. On the other hand, the list of uses at the end of the product description includes the words “熨斗対応” (noshi supported). Because the two conflict, noshi support is not confirmed. We also could not confirm the types of noshi inscription, whether a gift box is available, or name printing.
- Delivery is chosen from weekly period slots, and the page states that a specific date cannot be designated. You need to check beforehand which days the recipient can receive it and whether they can finish it after it arrives
- The page says 5 or more days for milk and 3 or more days for yogurt and cheese; the actual date is printed on the product label
- Foods you dislike can be written in the notes field, but specific quantities cannot be requested, according to the page
Among the reviews we read, 2 of the first 60 in the default order mentioned using it as a gift. On the other hand, 1 of the 59 reviews filtered to 1★ and 2★ wrote that the outer box was wet, so they decided not to send it to the recipient (Source: Rakuten Ichiba reviews, viewed October 5, 2026; this trend may not reflect the product’s current condition).
What Public Reviews Say
We organized the Rakuten Ichiba product reviews by viewpoint. The rating figures are as of the time we viewed them and may change afterward.
| Site | Rating | Reviews | Viewed |
|---|---|---|---|
| Rakuten Ichiba reviews (product page) | 4.73 / 5 | 5,698 | October 5, 2026 |
Rating breakdown: 5★ 4,585 / 4★ 815 / 3★ 191 / 2★ 69 / 1★ 38 (as shown on Rakuten Ichiba; viewed October 5, 2026)
What we read: the first 60 reviews in the default order (posted October 2025 to September 2026, latest September 21, 2026), 30 reviews filtered to 1★ (posted March 2022 to September 2026, of which 17 are from the last two years), and 29 reviews filtered to 2★ (posted August 2024 to September 2026, of which 25 are from the last two years), 119 in total. These are trends within what we read and may not reflect the product’s current condition. Because this is a lucky bag, the contents each reviewer chose and the timing differ from post to post.
What Reviewers Praise
Taste
44 of the first 60 reviews in the default order described the taste as delicious, rich, without any off-notes, gentle, or easy to drink. Besides the milk and yogurt, some posts also mentioned the taste of the cheese and the milk pudding.
Contents matched their preferences
24 of the 60 wrote that contents matching the preference they selected at purchase or the request they wrote in the notes field arrived. Posts mentioning requests such as no cheese, more milk, or wanting a particular yogurt included stood out.
Enjoying the extras and the increased-amount periods
30 of the 60 mentioned the extras included in the lucky bag (such as milk pudding and strawberry yogurt), the periods with an increased amount, and the fun of opening the box that arrived. The items mentioned differ by the time of the post, so the extras seem to change over time.
Variety and balance
10 of the 60 wrote that there was a wide variety, such as milk, yogurt and cheese, or that the contents were well balanced.
Source: Rakuten Ichiba reviews (viewed October 5, 2026)
What Reviewers Note
Small amount, little sense of the increase
20 of the 59 reviews filtered to 1★ and 2★ (15 of them posted within the last two years) mentioned that the contents looked smaller than in other people’s review photos, or that they could not feel the increase even though an increased amount had been announced. Some mentions of the price are also included.
How to check: the “Amount” row of “Basic Information” in this article notes that the product page does not state the number of bottles or pieces.
Selected option and arrived contents did not match
16 of the 59 reviews filtered to 1★ and 2★ (14 of them posted within the last two years) wrote that the selected preference and the arrived contents did not match, for example little cheese despite choosing more cheese, cheese included despite choosing no cheese, or many items they dislike.
How to check: the “What changes depending on your choice” row of “Basic Information” in this article notes that specific quantities cannot be requested and that cheese is limited to 1–2 pieces.
Short best-before date
8 of the 59 reviews filtered to 1★ and 2★ (7 of them posted within the last two years) mentioned a short best-before date, for example that the item arrived on the day of or the day before the date, or that only a few days were left. Some posts also mentioned the dates of items other than yogurt and cheese, such as milk pudding.
How to check: the “Best-before date” row of “Basic Information” in this article notes what the product page says and that the actual date is printed on the product label.
Source: Rakuten Ichiba reviews (viewed October 5, 2026)
Who It Suits / Who Should Be Careful
Who It Suits
- Want to receive an assortment of milk, yogurt and cheese without deciding the contents in detail
- Want to lean toward their preference using the preference field (more milk, no cheese, etc.)
- Can expect to finish it soon after it arrives
- Want to use it including sharing some with others
Who Should Be Careful
- Have a milk allergy (you cannot eat this product; other labeling is not confirmed)
- Want to decide the number of bottles and pieces and the items in advance (not stated)
- Cannot expect to finish items even if some arrive with a short best-before date
- Want to use it as a gift on the premise of noshi or packaging (noshi support is not confirmed)
Prices, stock, shipping fees, and delivery dates are subject to change. This article’s information-as-of date is October 5, 2026. Please be sure to check the listing at the link before purchasing.
This article contains affiliate links (advertising). Editorial Policy
Summary
- The contents are left to 牧成舎, and the product page does not state the number of bottles or pieces or any allocation. The contents are not fixed at purchase and change by season and by what you select
- Store refrigerated. The page says 5 or more days for milk and 3 or more days for yogurt and cheese, and the actual date is printed on the label. Some reviews say it arrived with a date of the same day or the next day (a trend within what we read, which may not reflect the product’s current condition)
- We could not confirm ingredient and allergen labeling on the product page. Noshi support conflicts between the gift options field and the product description, so it is not confirmed
Related Pages
This article organizes information published on various retail sites and review sites. Product details such as quantity, storage method, and ingredients are subject to change. Please check the seller’s listing for the latest information.
Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.
Information as of: October 5, 2026 / Sources: Rakuten Ichiba “牧場ギフト 飛騨の牛乳屋・牧成舎” product page, Rakuten Ichiba reviews, Consumer Affairs Agency, Japan, “About Allergen Labeling”
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