This is a 4-serving set of “Shinshu Fresh Soba” (信州の生そば) sold by 信州発 そばぶるまい 楽天市場店 on Rakuten Ichiba (operated by 株式会社ヤマサ of Matsumoto City, Nagano Prefecture); the soba is made by 株式会社渡辺製麺 of Chino City, Nagano Prefecture. The ingredient field says the buckwheat flour is processed in Japan (国内製造), and the prefecture where the buckwheat was grown is not confirmed. Among the real wasabi options on the same Rakuten product page, this article covers the one that comes with grated real wasabi (hon-wasabi) in a tube, said to be grown in Azumino. You get two 240g packs of fresh soba, one 25g tube of grated real wasabi, and 200ml of soba tsuyu (noodle sauce, to be diluted). Based on the Rakuten Ichiba product page and reviews, we organized five points: quantity, shelf life, ingredient labeling, suitability as a gift, and reviews. The features confirmed on the product page are three: fresh soba that arrives chilled, grated real wasabi and tsuyu included as a set, and 7,190 reviews on Rakuten.
At a Glance
Key points
- Two 240g packs of fresh soba (4 servings), with a 25g tube of grated real wasabi and 200ml of tsuyu, as a set. The product page says the grated wasabi is from Azumino and needs refrigeration
- Rakuten rating 4.62 (7,190 reviews). As shown on Rakuten Ichiba, viewed October 29, 2026. Among the 10 udon and soba items featured on Ochinity (as of October 29, 2026), it has the most reviews; the next is 6,294 (weak point: the rating is lower than the 4.74 of two other items)
- Arrives chilled (cool delivery), and the best-before date is 7 days from the shipping date, as written on the pack label. 3 of the 10 udon and soba items arrive chilled
- Noshi (gift wrapping label) is supported. For the fresh soba set, the page says it will be a tanzaku-noshi or uchi-noshi. The page says no itemized statement is enclosed
Watch out for
- It is fresh soba with a short best-before date of 7 days from shipping. The page says delivery is 4 to 9 days after ordering, or on a date you specify
- The total amount of soba is 480g. That is less than the other chilled fresh soba, 奥会津 奈良屋 手打ち式生そば (fresh soba) (from 810g) and 渡辺製麺 更科生そば 1kg (Sarashina fresh soba) (the number of servings is each shop’s own labeling)
- The ingredients and manufacturer of the grated real wasabi (tube) are not found on the product page, so they are not confirmed
Good for: people who want chilled fresh soba with grated real wasabi and tsuyu all in one set, and people looking for fresh soba to give with a noshi label
The comparison covers the 10 udon and soba items featured on Ochinity (as of October 29, 2026). Each value is as of the date its own article was researched and may differ from the current listing. The features are from the Rakuten Ichiba product page (viewed October 29, 2026). The rating is as shown on Rakuten (viewed October 29, 2026). The reviews are trends within the 120 we read, and neither the rating nor the reviews may reflect the product’s current condition.
Compared with 10 Similar Udon and Soba Items
The 10 udon and soba items featured on Ochinity (as of October 29, 2026). Each value is as of the date its own article was researched and may differ from the current listing. Ratings are as shown on Rakuten; the fewer the reviews, the more easily the figure moves, and ratings may not reflect the product’s current condition. The table is in Japanese syllabary (gojūon) order of the product names, with this article listed first.
| Product | Total amount | Delivery temperature | Rakuten rating |
|---|---|---|---|
| 信州の生そば 4人前 おろし本わさび付 (Shinshu fresh soba with grated real wasabi)This article; fresh soba | 480g240g × 2 packs | Chilled | 4.627190 reviews |
| 出雲だんだんそば 6人前 (Izumo Dandan Soba) | 600g6 servings | Ambient | 4.55183 reviews |
| 奥会津 奈良屋 手打ち式生そば (fresh soba) | 810gto 4050g (6 servings × 1 to 5 units) | Chilled | 4.66374 reviews |
| 頑固父さんが唸る讃岐生うどん (Sanuki fresh udon) | 900g300g × 3 bags | Ambient | 4.356294 reviews |
| こんぴらや 琴線 讃岐うどん 6人前 (“Kinsen” Sanuki udon) | 720g120g × 6 bags | Ambient | 4.54243 reviews |
| 信州戸隠そば お試しセット (soba trial set) | 400g2 kinds of dried noodles | Ambient | 4.422448 reviews |
| 信州戸隠そば 本十割そば 乾麺 (dried juwari soba) | 2000g200g × 10 bags | Ambient | 4.74416 reviews |
| 虎屋の五島うどん お試しセット (Goto udon trial set) | 780g3 kinds | Ambient | 4.71894 reviews |
| 無限堂 稲庭うどん 比内地鶏つゆ付き (Inaniwa udon with tsuyu) | 640g8 servings | Ambient | 4.57449 reviews |
| 渡辺製麺 更科生そば 1kg (Sarashina fresh soba) | 1000g6 servings | Chilled | 4.74117 reviews |
You can go to each product’s article from its name. The total amount is the amount of noodles, not including tsuyu (this article’s product is two 240g packs of soba). The ratings were viewed on each article’s information-as-of date (October 9 to 29, 2026).
- Among the 10 udon and soba items featured on Ochinity (as of October 29, 2026), the 7,190 Rakuten reviews are the most, followed by 6,294 for 頑固父さんが唸る讃岐生うどん (Sanuki fresh udon). The rating of 4.62 is lower than the 4.74 of two items
- 3 of the 10 items arrive chilled (this product, 奥会津 奈良屋 and 渡辺製麺), and all are fresh soba. The total of 480g of soba is less than the other two chilled items (from 810g, and 1000g)
Basic Information
- Product Name
- 信州発そばぶるまい 信州の生そば 4人前 おろし本わさび付 (Shinshu Hassou Sobaburumai Shinshu Fresh Soba, 4 servings, with grated real wasabi)
- Amount
- Fresh soba 240g × 2 packs (4 servings), grated real wasabi (tube) 25g × 1, soba tsuyu 200ml × 1
- Delivery Temperature
- Chilled (Yamato Transport cool TA-Q-BIN)
- Storage
- Store the fresh soba in a refrigerator (10°C or below). The best-before date is 7 days from the shipping date, as written on the pack label
- Condition
- Fresh soba. The boiling time is 1 minute 30 seconds to 2 minutes, as shown in an image on the product page
- Allergen Labeling
- Buckwheat, wheat, soybeans (the ingredients of the grated real wasabi are Not confirmed)
- Manufacturer / Seller
- The fresh soba is made by 株式会社渡辺製麺 (Chino City, Nagano Prefecture) / the seller is 株式会社ヤマサ (Matsumoto City, Nagano Prefecture)
- Noshi / Gift
- Noshi is supported (tanzaku-noshi or uchi-noshi for the fresh soba set). Wrapping and message card: Not confirmed
This list transcribes what is stated on the product page. However, the “not confirmed” labels and any notes we add are our own.
The product page asks people with allergies to buckwheat, wheat or soybeans to refrain from buying. The ingredients of the grated real wasabi (tube) are not found and are not confirmed. If you have an allergy, ask the seller before buying, or be sure to check the label on the product when it arrives (Reference: Consumer Affairs Agency, Japan, “About Allergen Labeling”, accessed October 29, 2026).
See the transcribed details, sources and “not confirmed” items (18 items)
This list transcribes what is stated on the product page. However, the “not confirmed” labels and any notes we add are our own.
- Product Name
- 信州発そばぶるまい 信州の生そば 4人前 おろし本わさび付 (Shinshu Hassou Sobaburumai Shinshu Fresh Soba, 4 servings, with grated real wasabi)The product name shown on the Rakuten product page is a long one with many search keywords. Only the product name part and the option chosen are shown here.
- Type of Food
- Fresh soba (nama soba)Source: product description on the Rakuten Ichiba product page (viewed October 29, 2026)
- Amount
- Shinshu soba (fresh soba) 240g × 2 packs for 4 servings, grated real wasabi (tube) 25g × 1, Shinshu soba tsuyu 200ml (for dilution) × 1. The amount per serving is Not confirmed (the 4 servings is the shop’s labeling)Source: product description and images on the Rakuten Ichiba product page
- Options
- Form of real wasabi: grated wasabi (tube) / wasabi root (the same Rakuten product page also has a wasabi root option; this article covers only the grated wasabi (tube) option)
Shipping date: there is a field to choose the shipping date when orderingSource: options field and product description on the Rakuten Ichiba product page, and the option shown on Rakuten customer reviews (viewed October 29, 2026) - Storage Method
- Store the fresh soba in a refrigerator (10°C or below). The grated real wasabi needs refrigeration. The tsuyu should be kept out of direct sunlight, and after opening kept in the refrigerator, according to the pageSource: product description and images on the Rakuten Ichiba product page
- Best-Before Date
- Fresh soba: 7 days from the shipping date (written on the pack label). Tsuyu: 1 year from the manufacturing date (written on the bottle). The best-before date of the grated real wasabi is Not confirmedSource: product description and images on the Rakuten Ichiba product page
- After Opening
- The tsuyu should be kept in the refrigerator after opening, according to the page. How long the fresh soba and the grated real wasabi keep after opening is Not confirmedSource: product description on the Rakuten Ichiba product page
- Ingredients
- Fresh soba: buckwheat flour (processed in Japan), wheat flour, wheat protein, salt / sodium lactate, propylene glycol (salt equivalent 1.4%)
Tsuyu: soy sauce, glucose-fructose syrup, hydrolyzed protein, sugar, salt, bonito extract, fermented seasoning, dried bonito flakes, kelp, shiitake mushrooms / seasoning (amino acids, etc.), alcohol, (contains wheat and soybeans as part of the ingredients)
Grated real wasabi (tube): Not confirmed (no mention found on the product page)Source: product description on the Rakuten Ichiba product page - Allergen Labeling
- The product page asks people with allergies to buckwheat, wheat or soybeans to refrain from buying. The ingredient field of the tsuyu carries the label “contains wheat and soybeans as part of the ingredients”, and we found no similar label in the ingredient field of the fresh soba. Both are transcribed as they are. The allergens of the grated real wasabi are Not confirmedSource: product description on the Rakuten Ichiba product page
- Country of Origin of Ingredients
- The ingredient field says the buckwheat flour of the fresh soba is processed in Japan, and the prefecture where the buckwheat was grown is Not confirmed. The grated real wasabi is stated to be from AzuminoSource: product description and images on the Rakuten Ichiba product page
- Processing Location
- The manufacturer of the fresh soba is located in Chino City, Nagano Prefecture, and the tsuyu plant is located in Iizuka City, Fukuoka Prefecture. The processing location of the grated real wasabi is Not confirmedSource: product description on the Rakuten Ichiba product page
- Condition / How to Eat (Cooking Required?)
- It is fresh soba, and a way to eat it by boiling is described. An image on the product page gives the steps: put the soba into boiling water, boil for 1 minute 30 seconds to 2 minutes, then cool it in cold or ice waterSource: image on the Rakuten Ichiba product page (viewed October 29, 2026)
- Shipping
- Yamato Transport cool TA-Q-BIN. The page says delivery is on your specified date, or 4 to 9 days after ordering. It states arrival 1 day after shipping on Honshu and 2 days after shipping for Kyushu and Hokkaido. Shipping days are normally Tuesday, Wednesday and Friday, and the page says periods such as year-end (年越し, toshikoshi) and Father’s Day gift season are excluded. It is made to order, and the shipping estimate shown is 3 to 6 business daysSource: product description and images on the Rakuten Ichiba product page (viewed October 29, 2026)
- Manufacturer
- Fresh soba: 株式会社渡辺製麺 (4724 Kitayama, Chino City, Nagano Prefecture). Tsuyu: 一番食品株式会社 (663-1 Ikawa, Iizuka City, Fukuoka Prefecture). The manufacturer of the grated real wasabi is Not confirmedSource: product description on the Rakuten Ichiba product page
- Seller
- 株式会社ヤマサ (7600-22 Ōaza Sasaga, Matsumoto City, Nagano Prefecture)Source: product description and company profile on the Rakuten Ichiba product page (viewed October 29, 2026)
- Awards and Rankings
- The shop’s product page images show the top-rated Grand Prix (April 2025) at the Japan Food Selection (ジャパン・フード・セレクション), hosted by the Japan Food Analyst Association (日本フードアナリスト協会), and No. 1 in Daily Noodles and No. 1 in Soba in the Rakuten ranking, tallied on May 31, 2026. Both are the shop’s own statements and have not been confirmed by Ochinity. The current Rakuten ranking is Not confirmedSource: images on the Rakuten Ichiba product page (viewed October 29, 2026)
- Shop
- 信州発 そばぶるまい 楽天市場店 (Rakuten Ichiba)
- Noshi / Gift
- Noshi for occasions such as ochugen (mid-year gift), oseibo (year-end gift), Father’s Day, Mother’s Day, Respect for the Aged Day, uchi-iwai (return gift), congratulations, thanks, recovery celebration, offerings and birthdays is supported, and requests are to be made in the remarks field when ordering. The page says the fresh soba set will basically be a tanzaku-noshi or uchi-noshi. Gift boxes/wrapping and message card are Not confirmed. The page says no itemized statement or document showing the amount is enclosedSource: product description and images on the Rakuten Ichiba product page (viewed October 29, 2026)
Prices are not listed here because they change. Please check the current price and stock availability at the link above.
What Public Reviews Say
We organized the Rakuten Ichiba product reviews by viewpoint. The rating figures are as of the viewing date and change afterward. The same Rakuten product page has two real wasabi options (grated wasabi in a tube, and wasabi root), and the reviews cover both. This article’s product is the tube option, so for viewpoints about wasabi we counted only posts whose displayed option was the tube. What follows are trends within what we read and may not reflect the product’s current condition.
| Site | Rating | Number of Reviews | Date Accessed |
|---|---|---|---|
| Rakuten customer reviews (product page) | 4.62 / 5 | 7190 | October 29, 2026 |
Breakdown of ratings: 5★ 5,145 / 4★ 1,561 / 3★ 320 / 2★ 91 / 1★ 73 (as shown on Rakuten Ichiba; accessed October 29, 2026)
What we read: the first 60 reviews in Rakuten’s default order (posted December 2025 to October 2026, latest October 2026; all 60 posted in the last 2 years), 30 of the 73 reviews filtered to 1★ (posted June 2017 to September 2026; 5 in the last 2 years), and 30 of the 91 reviews filtered to 2★ (posted June 2016 to June 2025; 1 in the last 2 years), 120 in total. We did not read the 3★ reviews. The 60 in the default order lean toward recent posts, while the 30 each for 1★ and 2★ include many older posts. These are trends within what we read and may not reflect the product’s current condition.
Of the 60 in the default order, 27 showed the tube as the displayed option and 33 showed wasabi root. Most of the 60 reviews rated 1★ and 2★ are older posts and mostly show no displayed option. The counts below are approximate figures from reading the text, and exclude posts only about delivery or shop service.
What Reviewers Praise
Bought as a gift and the recipient was pleased (about 33 of 60)
About 33 of the first 60 reviews in the default order said they bought it as a gift for occasions such as Father’s Day, Mother’s Day, Respect for the Aged Day, birthdays and ochugen (mid-year gift), and the recipient was pleased. Narrowed to the 27 that chose the tube, it is about 13. Some wrote that they also sent it to relatives.
Texture and smoothness of the soba (about 14 of 60)
About 14 of the first 60 reviews mentioned the smoothness or thinness of the soba, or sobayu (the water the soba was boiled in, served as a drink) (a count that includes both the tube and the wasabi root options). Besides zaru soba (cold soba on a draining tray), some also describe eating it both as hot soba and as cold soba (reviewers’ own descriptions).
The included tsuyu and grated real wasabi (about 6 of the 27 that chose the tube)
About 6 of the 27 reviews that chose the tube praised the included tsuyu or grated real wasabi. There are posts that mention all of the soba, tsuyu and wasabi, and a post that said choosing the tube for a gift was appreciated.
Repeat purchases (about 16 of 60)
About 16 of the first 60 reviews said they buy it every year or want to order again. Narrowed to the 27 that chose the tube, it is about 9.
Source: Rakuten customer reviews (accessed October 29, 2026)
What Reviewers Note
Soba flavor or aroma not as expected, or different from before (about 25 of the 60 rated 1★ and 2★)
About 25 of the 60 reviews rated 1★ and 2★ that we read said the flavor or aroma of the soba was not as good as expected, or felt different from before (about 11 rated 1★ and about 14 rated 2★). These posts date from 2016 to June 2025, and there is 1 post in the last 2 years.
Box, noshi and wrapping were simple (about 11 of the 60 rated 1★ and 2★)
About 11 of the 60 reviews rated 1★ and 2★ that we read said it was plain for a gift, or that the box was crushed. Most are posts from 2016 to 2021, and there is 1 post in the last 2 years (a 1★ from September 2026).
How to check: the guidance on wrapping, noshi and itemized statements is summarized in the “Noshi / Gift” row of the detailed list in “Basic Information” in this article (gift boxes/wrapping are not confirmed).
Aroma or amount of the grated real wasabi (tube) (2 of the posts that chose the tube)
Among the posts that chose the tube, 2 said the wasabi’s aroma was weak or they felt no pungency (one 5★ from December 2025 and one 2★ from July 2024 in the 60 in the default order). The 2★ one also wrote that the amount felt small. One 1★ post that showed the tube as the option was about another product bought at the same time not being included, and does not mention taste.
How to check: the amount in the tube is summarized in the “Amount” row of “Basic Information” in this article (25g × 1).
The 1★ and 2★ reviews also include posts about the condition of the wasabi root (about 12). The wasabi root is an option outside this article’s scope, and we found no similar content in the posts that chose the tube. Source: Rakuten customer reviews (accessed October 29, 2026)
Summary: Is This the One for You?
Why choose it: you want chilled fresh soba for 4 servings with grated real wasabi and tsuyu all in one set, and you want to add a noshi label for a gift. If those two are your conditions, this product fits: two 240g packs of fresh soba with a 25g tube of grated real wasabi and 200ml of tsuyu, with noshi supported. Among the 10 udon and soba items featured on Ochinity (as of October 29, 2026), it has the most Rakuten reviews, at 7,190 (weak points: the best-before date is 7 days from shipping, and the amount of soba is 480g).
- Rakuten rating 4.62 / 5 (7,190 reviews). Among the 120 we read, many said they bought it as a gift and the recipient was pleased (about 33 of 60 in the default order), and about 16 mentioned repeat purchases
- It arrives chilled (cool delivery), and the best-before date of the fresh soba is 7 days from shipping. Shipping days are normally Tuesday, Wednesday and Friday, and the page says periods such as year-end (年越し, toshikoshi) and Father’s Day gift season are excluded
Other options: if you want a larger amount of chilled fresh soba, there is 渡辺製麺 更科生そば 1kg (6 servings, chilled); if you want dried noodles that keep longer, there is 信州戸隠そば 本十割そば 乾麺 200g×10袋 (dried juwari soba).
The basis for this section is the Rakuten Ichiba product page and Rakuten customer reviews (accessed October 29, 2026). The reviews are trends within what we read and may not reflect the product’s current condition.
Prices, stock, shipping fees, and delivery dates are subject to change. This article’s information-as-of date is October 29, 2026. Please be sure to check the listing at the link before purchasing.
This article contains affiliate links (advertising). Editorial Policy
This article organizes information published on shopping and review sites. Product details such as quantity, storage method, and ingredients are subject to change. Please check the product page for the latest information.
Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.
Information as of: October 29, 2026 / Sources: Rakuten Ichiba “信州発 そばぶるまい 楽天市場店” product page and company profile, Rakuten customer reviews, Consumer Affairs Agency, Japan, “About Allergen Labeling”
