The product page of 越後の稲穂屋 楽天市場店 (a Rakuten Ichiba store run by 株式会社細山商店 of Niigata City, Niigata Prefecture) describes this rice as 100% Koshihikari grown in Uonuma, Niigata Prefecture. We found no country-of-origin field for the ingredient on the product page, so it is not confirmed. This article covers the 10kg (2 × 5kg bags) option. It is milled rice labeled as new-crop, and you can choose a size from the mini 2.5kg up to 20kg. Based on the Rakuten Ichiba product page and reviews, we have organized five points: content volume, storage method, ingredient labeling, gifting and reviews. Its feature is that you can choose Koshihikari labeled as Uonuma-grown in a 10kg size.
At a Glance
Key points
- You can choose Koshihikari labeled as Uonuma-grown in a 10kg (2 × 5kg bags) size (weak points: the storage method, best-before date, origin of ingredients and number of servings are not confirmed)
- New-crop label. The product name and the product page say new-crop rice (the sales page’s wording)
- Rakuten rating 4.77 (742 reviews). Viewed October 20, 2026. Among rice in the same 10kg size, there is also a product rated 4.79 (1,502 reviews)
- You can choose from five sizes, with or without a gift box. Mini 2.5kg, 5kg, 10kg, 15kg and 20kg are available, and you choose at purchase whether to put the rice in a gift box
Watch out for
- The storage method, best-before date, origin of ingredients and a guide to the number of servings are not stated on the product page. In the reviews, posts mentioning problems with the noshi (gift wrapping label) or the gift box appear among the 1★ reviews (3 in what we read)
Suits: People who want Koshihikari labeled as Uonuma-grown and want to receive 10kg at once
The comparison covers the 5 rice products from Ochinity listed in the table below (not all of them; as of October 20, 2026). Each value is as of the date its own article was researched and may differ from the current listing. The features are from the Rakuten Ichiba product page (viewed October 20, 2026). Ratings are as shown on Rakuten (viewed October 20, 2026) and may not reflect the product’s current condition.
Compared with Similar Rice
Among the rice featured on Ochinity, these are 5 products selected from those around 10kg and those labeled Uonuma-grown (not all of them; as of October 20, 2026). Each value is as of the date its own article was researched and may differ from the current listing. Ratings are as shown on Rakuten, and the fewer the reviews, the more easily the figure moves. This article comes first in the table, and the others follow in Japanese syllabary (gojuon) order of product name.
| Product | Total amount | Variety | Rakuten rating |
|---|---|---|---|
| 越後の稲穂屋 Uonuma Koshihikari 10kgThis article | 10kg(2 × 5kg bags) | Koshihikarilabeled Uonuma-grown | 4.77742 reviews |
| あだちねっと Aichi-Grown Koshihikari | 10kg(2 × 5kg bags) | Koshihikari | 4.5720,735 reviews |
| Uonuma Koshihikari Milled Rice 5kg | 5kg | Koshihikarilabeled Uonuma-grown | 4.74175 reviews |
| 銀舎利屋 Hokkaido-Grown Yumepirika | 10kg(2 × 5kg) | Yumepirika | 4.7511,234 reviews |
| 丸吉茅野商店 Matsuoka-san’s Yumepirika | 10kg | Yumepirika | 4.791,502 reviews |
You can go to each product’s article from its name.
- Of the 5 products in the table, the ones labeled Uonuma-grown are this product and the 5kg product (2 products)
- The Rakuten rating is 4.77 (742 reviews) for this product and 4.57 (20,735 reviews), 4.75 (11,234 reviews) and 4.79 (1,502 reviews) for the 3 other 10kg products in the table
Basic Information
- Product Name
- 極上魚沼産コシヒカリ 新米 10kg (2 × 5kg bags)
- Seller
- 株式会社細山商店 (Niigata City, Niigata Prefecture) / 越後の稲穂屋 楽天市場店
- Amount
- 10kg (2 × 5kg bags)
- Choices
- Size (mini 2.5kg to 20kg) and with or without a gift box
- Storage
- Storage method and best-before date: not confirmed
- Origin of Ingredients
- Not confirmed (the product description says 100% Koshihikari grown in Uonuma, Niigata Prefecture)
- Allergen Labeling
- Not confirmed
- Shipping
- Shown as planned to ship within 1–2 days (excluding the shop’s closed days)
- Noshi / Gift
- Marked as noshi (gift wrapping label) supported (the types of inscription and the wrapping are not confirmed)
This list transcribes what is stated on the product page. However, the “not confirmed” labels and any notes we add are our own.
Ingredient and allergen labeling is not stated on the product page. If you have an allergy, ask the seller before buying, or be sure to check the label on the product when it arrives (Reference: Consumer Affairs Agency, Japan, “About Allergen Labeling”, accessed October 20, 2026).
See the transcribed details, sources and “Not confirmed” items (13 items)
This list transcribes what is stated on the product page. However, the “not confirmed” labels and any notes we add are our own.
- Product Name
- 極上魚沼産コシヒカリ 新米 10kg (2 × 5kg bags)The product name shown on the Rakuten Ichiba product page is a long string that includes search keywords and shipping notes. Only the product-name part is shown here. “新米” (new-crop rice) is the wording on the product page.
- Amount
- 10kg (2 × 5kg bags). The number of servings is not stated: not confirmedSource: the size selection field on the Rakuten Ichiba product page (viewed October 20, 2026)
- Choices
- Size: Mini (1 × 2.5kg bag) / 5kg (1 × 5kg bag) / 10kg (2 × 5kg bags) / 15kg (3 × 5kg bags) / 20kg (4 × 5kg bags). This article covers the 10kg option
Gift box: at purchase there is a selection field, “化粧箱（5kg用箱）に入れますか” (Put it in a gift box (box for 5kg)?), with “必要ない（輸送用段ボール）” (not needed; shipping cardboard box) and “化粧箱対応で” (with a gift box) listedSource: the selection field on the product page (viewed October 20, 2026) - Storage Method
- We found no statement on the product page: not confirmed. The shop’s information page says that rice is a fresh food and that, when it is kept in a refrigerator, it should be put in an airtight containerSource: the 越後の稲穂屋 shop information page (returns policy section, viewed October 20, 2026)
- Best-Before Date
- Not confirmed (we found no statement on the product page, and no milling date either)
- Origin of Ingredients
- We found no dedicated field on the product page: not confirmed. The product description says it is 100% Koshihikari grown in Uonuma, Niigata Prefecture (the seller’s description)Source: product description on the product page (viewed October 20, 2026)
- Place of Processing
- Not confirmed (we found no statement on where the rice is milled on the product page. The shop says it ships from its own rice-milling facility)Source: the shop description on Rakuten Ichiba (viewed October 20, 2026)
- Condition / How to Eat (Whether Heating Is Needed)
- Sold as milled rice. We found no guidance on how to eat it, such as cooking instructions, on the product pageSource: product page
- Shipping
- The shipping method and shipping temperature are not confirmed. As a guide to dispatch, “planned to ship within 1–2 days (excluding the shop’s closed days)” is shownSource: the selection field on the product page (viewed October 20, 2026)
- Manufacturer
- Not confirmed. The seller is 株式会社細山商店 (Niigata City, Niigata Prefecture)Source: the shop’s company profile on Rakuten Ichiba
- Shop
- 越後の稲穂屋 楽天市場店. The shop says it ships directly from its own rice-milling facility (the shop’s own statement)
- Noshi / Gift
- The product page shows “ギフト：のし対応” (Gift: noshi supported). The types of inscription are not confirmed. You can choose a gift box in the selection field at purchase (“Choices” above). We found no statement on wrapping or message cards on the product pageSource: product page (viewed October 20, 2026)
- Allergen Labeling
- Not confirmed (not stated on the product page)
Prices are not listed here because they change. Please check the current price and stock availability at the link above.
What Public Reviews Say
We organized the Rakuten Ichiba product reviews by point. Rating figures are as of the viewing date and change afterward. The points below are trends within what we read and may not reflect the product’s current condition.
| Site | Rating | Number of Reviews | Date Accessed |
|---|---|---|---|
| Rakuten customer reviews (product page) | 4.77 / 5 | 742 | October 20, 2026 |
Rating breakdown: 5★ 626 / 4★ 89 / 3★ 11 / 2★ 5 / 1★ 11 (as shown on Rakuten Ichiba, viewed October 20, 2026)
What we read: the first 59 reviews in the default order (posted October 2013 to October 2026; latest October 2026), all 11 reviews rated 1★ (posted August 2016 to December 2025) and all 5 rated 2★ (posted August 2014 to October 2020), 75 in total. Of the 59 in the default order, 27 were posted within the last two years, and many older posts are included. These are trends within what we read and may not reflect the product’s current condition.
The counts below are approximate figures from our reading of the text, and do not include posts that were only about shipping or the shop’s service.
What Reviewers Praise
Given as a gift and appreciated (about 29 of the 59 in the default order)
About 29 of the 59 reviews in the default order said the rice was sent to relatives, parents or as uchi-iwai (return gifts) and was appreciated. About 17 of them were posted within the last two years.
Sweetness, shine and stickiness (about 9 reviews)
About 9 of the 59 reviews in the default order said the rice had sweetness, or shine and a soft, chewy texture (reviewers’ impressions).
Taste holds up even when cold (7 reviews)
7 of the 59 reviews in the default order said the taste holds up even when the rice has cooled (reviewers’ impressions).
Source: Rakuten customer reviews (accessed October 20, 2026)
What Reviewers Note
Problems with the noshi or the gift box (3 of the 11 reviews at 1★)
3 of the 11 reviews at 1★ (July 2020, September 2024 and December 2024) said the noshi was stained or torn, or that no gift box was included even though the gift box option had been chosen.
How to check: the gift box selection field at purchase and the noshi support label are summarized in the “Choices” and “Noshi / Gift” rows under “Basic Information” in this article.
Taste or new-crop impression below expectations (about 11 of the 16 reviews at 1★ and 2★)
About 7 of the 11 reviews at 1★ and 4 of the 5 reviews at 2★ said the taste did not meet their expectations. 1 review at 1★ (December 2025) said it did not feel like new-crop rice. There are no posts within the last two years at 2★; all of them are older posts.
Voices saying the price has gone up or is high (8 of the 59 in the default order)
8 of the 59 reviews in the default order said the price had gone up from before or felt high (August 2024 to July 2025). These remarks appear within 4★ and 5★ reviews.
Source: Rakuten customer reviews (accessed October 20, 2026)
Summary: Is This the One for You?
Why choose it: You want Koshihikari labeled as Uonuma-grown, and you want to receive 10kg at once. If those are your two conditions, this product fits (weak points: the storage method, best-before date and origin of ingredients are not confirmed).
- The Rakuten rating is 4.77 / 5 (742 reviews). In the reviews we read, about 29 of the 59 in the default order said the rice was given as a gift and appreciated
- There are five sizes from mini 2.5kg to 20kg, and you choose at purchase whether to put the rice in a gift box
Other options: to try 5kg first, there is Uonuma Koshihikari Milled Rice 5kg (Rakuten rating 4.74, 175 reviews); for 10kg without insisting on the place of origin, あだちねっと Aichi-Grown Koshihikari 10kg (4.57, 20,735 reviews); for Yumepirika, 丸吉茅野商店 Matsuoka-san’s Yumepirika 10kg (4.79, 1,502 reviews).
The basis for this section is the Rakuten Ichiba product page and Rakuten customer reviews (accessed October 20, 2026). These are trends in the reviews within what we read and may not reflect the product’s current condition.
Prices, stock, shipping fees, and delivery dates are subject to change. This article’s information-as-of date is October 20, 2026. Please be sure to check the listing at the link before purchasing.
This article contains affiliate links (advertising). Editorial Policy
This article summarizes information publicly available on Rakuten Ichiba product pages and review sites. Product details such as amount, storage method, and ingredients are subject to change. Please check the product page for the latest information.
Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.
Information as of: October 20, 2026 / Sources: Rakuten Ichiba product page, the 越後の稲穂屋 shop information page, Rakuten customer reviews, Consumer Affairs Agency, Japan, “About Allergen Labeling”
