Nagashima Town (長島町) in Kagoshima Prefecture is the municipality you donate to for this thank-you gift. The listing gives the place of origin as Nagashima Town, Kagoshima, and the provider as 株式会社JFA. This article covers the furusato nozei (hometown tax donation program) thank-you gift of one fillet (half side, about 1.4 to 1.6 kg) of buri (yellowtail) “鰤王”, delivered chilled. You apply to donate by choosing a shipping date, such as December 22 to 30, and there are 9 year-end shipping dates. The listing describes “鰤王” as rich in fat and firm in flesh.
At a Glance
Key points
- You can choose from 9 year-end shipping dates. Every day from December 22 to 30 is a year-end shipping date, and 3 days from January 7 to 9 can also be chosen (viewed October 19, 2026). The listing says each day has a cap on shipments and that applications may close before the deadline
- It arrives chilled. Among the 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026), this is the only chilled one out of the 5 whose delivery temperature we could confirm (weak point: the listing gives the use-by date as 6 days including the shipping date)
- One fillet (half side), about 1.4 to 1.6 kg. Among the 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026), the ones with a total amount over 1 kg are this thank-you gift and 魚耕 Wild Red Shrimp, Head-On, 2kg (2000g)
- Rated 4.89 on Rakuten (806 reviews). Viewed October 19, 2026. This is the highest figure among the 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026) (the review count is lower than for the items with 6803 and 7733 reviews)
Watch out for
- We found no guidance on the listing about whether it needs cooking or can be eaten raw
- No filleting instruction sheet is included, and the listing points you to the filleting video at the bottom of the listing page
Suits: People who want to choose a year-end shipping date and receive one chilled half-side fillet
The comparison covers the 5 seafood items in the same comparison group currently featured on Ochinity (as of October 19, 2026). Each value is as of the date its own article was researched and may differ from the current listing. The key points come from the Rakuten Furusato Nozei listing (viewed October 19, 2026). The rating is as displayed on Rakuten (viewed October 19, 2026) and may not reflect the product’s current condition.
Compared with 5 Seafood Items
The 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026). Each value is as of the date its own article was researched and may differ from the current listing. Ratings are as displayed on Rakuten, and the fewer the reviews, the more easily the figure can move. The table is in alphabetical order of the Japanese product names (gojūon order), with this article first, and is not a ranking.
| Item | Total amount | Delivery temperature | Rakuten rating |
|---|---|---|---|
| 鰤王 Fillet (Half Side)This article, Nagashima Town | 1.4 to 1.6 kg | Chilled | 4.89806 reviews |
| 魚耕 Wild Red Shrimp, Head-On, 2kg | 2000g | Frozen | 4.56267 reviews |
| Farmed Bluefin Tuna Chutoro Saku 500g (Wakeari) | 500g | Frozen | 4.57381 reviews |
| ますよね Echizen Sweet Shrimp without Roe 500g | 500g | Frozen | 4.67733 reviews |
| ますよね Echizen Sweet Shrimp with Roe 500g | 500g | Frozen | 4.626803 reviews |
Click an item name to go to its article. The values in the table are as of each article’s information date (October 3 to October 19, 2026).
- Among the 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026), this thank-you gift is the only one delivered chilled. The other 4 are frozen (weak point: the listing gives this gift’s use-by date as 6 days including the shipping date)
- The Rakuten rating of 4.89 is the highest figure among the 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026). It has 806 reviews, fewer than the items with 6803 and 7733 reviews
How to Choose a Shipping Date If You Want It by Year-End
The listing says you choose a shipping date from December 22 to 30, 2026 (every day, 9 days) and January 7 to 9, 2027 (3 days). There are 9 year-end shipping dates. When we viewed the page on October 19, 2026, all 12 days were shown as options.
The listing says it ships from Nagashima Town on the day you choose, and that this is not the arrival date. It also says the shipping date you choose cannot be changed and that a delivery time cannot be specified. The listing also says shipping may change depending on the weather and other conditions.
The application deadline is the date by which payment must be completed. The listing gives the following by group of shipping dates.
| Shipping date | Payment completion deadline |
|---|---|
| December 22 to 24, 2026 | December 15, 2026 |
| December 25 to 30, 2026 | December 20, 2026 |
| January 7 to 9, 2027 | January 3, 2027 |
The product name carries the note ＜数量限定＞ (limited quantity), and each day has a cap on shipments, so the listing says applications may close before the deadline. It also says that around the Obon holiday and the year-end and New Year holidays, delivery can take longer than the stated lead time.
Source: product description and selection fields on the Rakuten Furusato Nozei “鹿児島県長島町” (Nagashima Town, Kagoshima) listing (viewed October 19, 2026).
Basic Information
- Product name
- ぶりの王様「鰤王」選べる フィレ（半身）冷蔵 真空パック (“King of Yellowtail 鰤王” selectable fillet (half side), chilled, vacuum-packed)
- Donation recipient / provider
- Nagashima Town, Kagoshima (Rakuten Furusato Nozei) / Provider: 株式会社JFA
- Amount
- One 鰤王 fillet (half side) (about 1.4 to 1.6 kg)
- Delivery temperature
- Chilled
- Shipping dates you can choose
- December 22 to 30, 2026, and January 7 to 9, 2027
- Storage
- Delivered chilled; the listing gives the use-by date as 6 days including the shipping date
- Allergen labeling
- Not confirmed
- Donation amount
- Changes. Please check it on the listing
- Shipping
- Ships from Nagashima Town on the day you choose. Not the arrival date; delivery time cannot be specified
- Noshi / gifts
- No mention of noshi (gift label), wrapping or message cards was found
This list transcribes what is stated on the listing. However, the “not confirmed” labels and any notes we add are our own.
Ingredients and allergen labeling are not stated on the listing. If you have allergies, please ask the provider before applying to donate, or be sure to check the label on the product when it arrives (reference: Consumer Affairs Agency, Japan, “About Allergen Labeling”, viewed October 19, 2026).
See the transcribed details, sources and “not confirmed” items (15 items)
This list transcribes what is stated on the listing. However, the “not confirmed” labels and any notes we add are our own.
- Product name
- ぶりの王様「鰤王」選べる フィレ（半身）冷蔵 真空パック (Nagashima Town, Kagoshima, furusato nozei)The product name shown on the Rakuten listing is a long string with many search terms. Only the product-name part is shown here.
- Amount
- The listing says one 鰤王 fillet (half side) (about 1.4 to 1.6 kg). The number of servings is not stated: not confirmedSource: product description on the listing (viewed October 19, 2026)
- What changes depending on your choice
- Specification: 【年末年始発送】 (year-end and New Year shipping)
Type: fillet (half side)
Shipping date: December 22 to 30, 2026 (every day), January 7 to 9, 2027Source: selection fields on the listing (viewed October 19, 2026) - Donation amount
- The amount changes, so it is not given in this article. Please check it on the Rakuten listingSource: selection fields on the listing (viewed October 19, 2026)
- Storage
- The listing says it is delivered chilled in a vacuum pack. The storage temperature figure is not confirmedSource: product description and product name on the listing
- Best-before date
- The listing gives the use-by date as 6 days including the shipping date (chilled)Source: product description on the listing (viewed October 19, 2026)
- Freezing and thawing
- No guidance on freezing or thawing was found on the listing: not confirmedSource: product description on the listing
- Country of origin (ingredients)
- No dedicated field was found on the listing: not confirmed. The “place of origin” field in the product description says Nagashima Town, Kagoshima (the seller’s statement; whether it is meant as the origin of the buri as an ingredient is not confirmed)Source: product description on the listing (viewed October 19, 2026)
- Place of processing
- Not confirmed. The location of the processing plant is not statedSource: product description on the listing
- Condition / how to eat (cooking required?)
- The listing says one fillet (half side) is delivered chilled in a vacuum pack. We found no guidance on whether it needs cooking or can be eaten raw. Some reviews say it arrived with the skin and bones on (the reviewers’ own accounts, not the seller’s guidance)Source: product description and product name on the listing, Rakuten customer reviews
- Filleting
- The listing says no filleting instruction sheet is included, and points you to the filleting video at the bottom of the listing pageSource: product description on the listing (viewed October 19, 2026)
- Delivery
- The listing says it is delivered chilled. It ships from Nagashima Town on the day you choose, and this is not the arrival date; the shipping date you choose cannot be changed, and a delivery time cannot be specified. It also says changes may occur because of weather, traffic conditions and the like, and that donation applications cannot be canceled and that the thank-you gift cannot be changed or returnedSource: product description on the listing (viewed October 19, 2026)
- Shipping time
- You can choose from shipping dates of December 22 to 30, 2026 and January 7 to 9, 2027. The listing gives the payment completion deadline as December 15, 2026 for shipping on December 22 to 24, December 20, 2026 for shipping on December 25 to 30, and January 3, 2027 for shipping on January 7 to 9. It also says each day has a cap on shipments and that applications may close before the deadlineSource: product description on the listing (viewed October 19, 2026)
- Manufacturer
- The provider is listed as 株式会社JFA. Whether it is the manufacturer, processor or seller, and its address, are not confirmedSource: product description on the listing
- Shop
- Nagashima Town, Kagoshima (Rakuten Furusato Nozei)
Donation amounts differ by portal and may change. Please check the current donation amount and availability at the link above.
What Public Reviews Say
We organized the Rakuten Ichiba product reviews by topic. Rating figures are as of the time we viewed them and will change afterward. What follows is a trend within what we read and may not reflect the product’s current condition.
| Site | Rating | Reviews | Viewed |
|---|---|---|---|
| Rakuten customer reviews (product page) | 4.89 / 5 | 806 | October 19, 2026 |
Rating breakdown: ★5 733 / ★4 63 / ★3 6 / ★2 3 / ★1 1 (as displayed on Rakuten Ichiba; viewed October 19, 2026)
What we read: the first 60 reviews in the default order (posted December 2024 to June 2026, most recent June 2026), all 1 review at ★1 (December 2024), all 3 at ★2 (December 2024 to February 2026) and all 6 at ★3 (January 2024 to June 2025), 70 reviews in total. This is a trend within what we read and may not reflect the product’s current condition.
The ★1 to ★3 reviews total only 10, so the count alone does not show how strong a trend is. The counts below are approximate figures from our own reading of the posts. A small number of posts are about specifications no longer on the current listing, so we counted only what applies to taste, amount and handling in general.
What Reviewers Praise
Richness of fat (about 26 of 60)
About 26 of the 60 reviews in the default order said the fish was fatty, that it was fatty without being heavy, or that they did not notice any fishy smell.
Used in many ways (about 16 to 25)
About 25 of the 60 reviews said they made it into buri shabu (thin slices swished in hot broth), about 20 said they made teriyaki, salt-grilled fish, zoni (New Year soup), buri daikon (buri simmered with radish) and the like, and about 16 said they used even the collar and the scraps. How it was eaten is the reviewers’ own account, and the listing gives no guidance on whether it needs cooking or can be eaten raw.
Size and amount (about 19)
About 19 of the 60 reviews said it was big or that the amount was generous. How the number of people is described varies by reviewer, such as enough for a family of 4 or more than enough for 2 (the reviewers’ own accounts; we found no serving count from the seller).
Applying every year, year-end and New Year (about 31 and about 28)
About 31 of the 60 reviews said they are repeat donors or apply every year, and about 28 said they ordered it for the year-end or New Year.
Source: Rakuten customer reviews (viewed October 19, 2026)
What Reviewers Note
Filleting it yourself is hard (about 7 of 60)
About 7 of the 60 reviews said that skinning, removing bones and cutting off the collar yourself was hard, or that people who are not used to it should watch the video. Four were ★4 and three were ★5, so the ratings stayed high.
How to check: that no filleting instruction sheet is included, and the pointer to the video, are summarized in the “Filleting” row of “Basic Information” in this article.
Uneven quality (3 of the 10 at ★1 to ★3)
3 of the 10 reviews at ★1 to ★3 (two at ★2 and one at ★3) said the blood had spread through the flesh and there was a fishy smell. Among the 60 in the default order, about 6 said there was no fishy smell.
Delivery trouble (3 of the 4 at ★1 and ★2)
3 of the 4 reviews at ★1 and ★2 in total (one at ★1 and two at ★2) said it did not arrive, arrived frozen, or raised concerns about keeping it cold. One of them is about a specification no longer on the current listing.
How to check: the information on delivery (shipping dates, changes to shipping and year-end lead times) is summarized in “How to Choose a Shipping Date If You Want It by Year-End” in this article.
Source: Rakuten customer reviews (viewed October 19, 2026)
Summary: Is This the One for You?
Why choose it: you want to choose a year-end shipping date and receive it, and you want it delivered chilled. If those two are your conditions, this thank-you gift is the candidate. Among the 5 seafood items in the same comparison group featured on Ochinity (as of October 19, 2026), this is the only one delivered chilled (weak point: the listing gives the use-by date as 6 days including the shipping date).
- You can choose a year-end shipping date from the 9 days of December 22 to 30. The listing gives the payment completion deadline as December 15, 2026 for shipping on December 22 to 24, and December 20 for shipping on December 25 to 30. It says each day has a cap on shipments and that applications may close before the deadline
- Rated 4.89/5 on Rakuten (806 reviews). Among the 60 reviews in the default order that we read, about 26 mentioned the richness of the fat and about 31 mentioned applying every year
Other options: if you want something frozen and larger, see 魚耕 Wild Red Shrimp, Head-On, 2kg (total 2000g, frozen); for a 500g saku (block), see Farmed Bluefin Tuna Chutoro Saku 500g (Wakeari) (listed as 5 to 6 servings, frozen).
The basis for this section is the Rakuten Furusato Nozei listing and Rakuten customer reviews (viewed October 19, 2026). These are review trends within what we read and may not reflect the product’s current condition.
The page of the Ministry of Internal Affairs and Communications explains that the deduction is applied to the income tax of the year in which furusato nozei is made and to the resident tax of the following fiscal year (source: Ministry of Internal Affairs and Communications, “How Furusato Nozei Works: About Tax Deductions”, accessed October 19, 2026). The deduction amount and procedures differ from person to person, so please check with the Ministry, your local government, or the tax office.
Donation amounts, availability, and shipping times change. This article’s information-as-of date is October 19, 2026. Please be sure to check the listing at the link before you donate.
This article contains affiliate links (advertising). Editorial Policy
This article organizes information published on furusato nozei listings and review sites. Information about the thank-you gift, such as amount, storage method, and ingredients, may change. Please check the listing for the latest information.
Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.
Information as of: October 19, 2026 / Sources: Rakuten Furusato Nozei “鹿児島県長島町” (Nagashima Town, Kagoshima) listing, Rakuten customer reviews, Consumer Affairs Agency, Japan, “About Allergen Labeling”
