This is a furusato nozei (hometown tax donation program) thank-you gift from Shiranuka Town, Hokkaido, made by 東和食品株式会社. It is a frozen, seasoned product made from farmed Atlantic salmon from Norway and Iceland, seasoned with starch syrup, salt, brewed seasoning and other ingredients, and comes in two kinds: Emperor Salmon (エンペラーサーモン) and Atlantic Salmon (アトランティックサーモン). In this article we organized the sizes, storage, ingredients and reviews from the Rakuten Furusato Nozei listing and Rakuten customer reviews (viewed November 5, 2026). Its features are the choice of kind, the amount (400g to 1.6kg), and the fact that it comes divided into portions with a choice of delivery period.
At a Glance
Key Points
- A seasoned (pre-flavored) frozen salmon. The ingredients are salmon (Emperor: farmed, from Norway; Atlantic: farmed, from Iceland), starch syrup, salt, brewed seasoning, seasoning (amino acids), antioxidant (V.C) and pH adjuster, and the allergen listed is salmon (さけ)
- Store frozen at -15°C or below; the best-before date is one year from the date of manufacture, frozen. After thawing, keep it in the refrigerator; the listing says to eat it the next day once opened, or within 3 days if still vacuum-sealed
- Two kinds, 400g to 1.6kg. Emperor Salmon comes in 400g, 600g, 800g, 1.2kg and 1.6kg; Atlantic Salmon in 600g, 800g, 1.2kg and 1.6kg, and you can choose the delivery period (as of November 5, 2026, some sizes and periods showed as sold out)
- Rakuten rating 4.7 (8,564 reviews). Viewed November 5, 2026
Points to Note
- It is seasoned. Of the 59 ★1 and ★2 reviews, about 10 said they applied without knowing it was seasoned or found it too salty
- The product name and description use the word “生食” (for raw eating), which is the store’s own labeling. Among the ★1 and ★2 reviews, about 20 said they were bothered by a fishy smell, and 1 review said the reviewer felt unwell after eating it raw
- You cannot specify the cut or the arrival date (a note on the listing)
The review tendencies are within the range we read: the first 60 reviews in the default order, 30 ★1 and 29 ★2 reviews, 119 in total (posted May 2024 to October 2026; latest October 2026). They do not necessarily represent the current condition of the product.
Good for: people who want to thaw only as many portions as they need, and people who are fine with a seasoned (pre-flavored) salmon
Basic Information
- Product name
- Emperor Salmon (エンペラーサーモン) / Atlantic Salmon (アトランティックサーモン), 400g to 1.6kg, divided into portions
- Donation recipient / provider
- Shiranuka Town, Hokkaido (北海道白糠町, Rakuten Furusato Nozei) / Manufacturer: 東和食品株式会社
- Amount
- Emperor 400g to 1.6kg (5 sizes) / Atlantic 600g to 1.6kg (4 sizes)
- Ingredients
- Farmed salmon (from Norway or Iceland), seasoned with starch syrup, salt and others
- Storage
- Keep frozen (-15°C or below). Best-before date is one year from the date of manufacture, frozen
- Delivery time
- Depending on the size: within 30 business days, or from the application date to the end of the month (November to March). You cannot specify an arrival date
- Allergen labeling
- Salmon (さけ)
- Donation amount
- Varies with what you choose. Check the listing
- Noshi / gifts
- The listing says to write a noshi (gift wrapping label) request in the remarks field when applying (types of inscription and gift boxes are not confirmed)
This list transcribes what is stated on the listing. However, the “not confirmed” labels and any notes we add are our own.
Salmon (さけ) is listed as an allergen. If you have other allergies, please contact the provider before applying for the donation, or be sure to check the label on the thank-you gift when it arrives (reference: Consumer Affairs Agency, Japan, “About Allergen Labeling”, accessed November 5, 2026).
See the transcribed details, sources and “not confirmed” items (15 items)
This list transcribes what is stated on the listing. However, the “not confirmed” labels and any notes we add are our own.
- Amount
- Emperor Salmon: 400g / 600g / 800g / 1.2kg / 1.6kg. Atlantic Salmon: 600g / 800g / 1.2kg / 1.6kgSource: product description on the listing (viewed November 5, 2026)
- Options
- Kind: Emperor Salmon / Atlantic Salmon
Amount: the sizes above
Delivery period: depending on the size, within 30 business days, or from the application date to the end of the month (November to March)
Besides the regular product, there are wakeari (imperfect/irregular, sold at a discount) sizes of Emperor Salmon (800g and 900g) among the options, but they showed as sold out on November 5, 2026. This article covers the regular sizes. Some sizes and periods of Atlantic Salmon also showed as sold out
You cannot specify the cut. The listing says the regular 400g may be uneven in which cuts it containsSource: option fields and notes on the listing (viewed November 5, 2026) - Donation amount
- Differs depending on the kind, amount and delivery period you choose. Because the amount changes, it is not stated in this article. Please check the Rakuten listingSource: option fields on the listing (viewed November 5, 2026)
- Storage method
- Keep frozen (-15°C or below)Source: product description on the listing (viewed November 5, 2026)
- Best-before date
- For Emperor Salmon, one year from the date of manufacture, frozen; for Atlantic Salmon, one year from the date of manufacture, according to the listingSource: product description on the listing (viewed November 5, 2026)
- Ingredients / allergen labeling
- Emperor Salmon: Atlantic salmon (from Norway, farmed), starch syrup, salt, brewed seasoning / seasoning (amino acids), antioxidant (V.C), pH adjuster. Atlantic Salmon: Atlantic salmon (from Iceland, farmed), starch syrup, salt, brewed seasoning / seasoning (amino acids), antioxidant (V.C), pH adjuster. The allergen listed is salmon (さけ). The listing says it is seasoned in the store’s own way and that excess moisture has been removedSource: product description on the listing (viewed November 5, 2026)
- Raw-material origin
- Emperor Salmon is from Norway (farmed); Atlantic Salmon is from Iceland (farmed)Source: ingredient field on the listing (viewed November 5, 2026)
- Place of processing
- Shiranuka Town, Shiranuka District, Hokkaido (according to the manufacturer’s address given)Source: product description on the listing (viewed November 5, 2026)
- Thawing
- The listing advises slow natural thawing in the refrigerator (about 8 to 10 hours). It says to avoid sudden heating or thawing in a microwave. It also says a half-thawed state is best for cutting neatlySource: product description on the listing (viewed November 5, 2026)
- After opening
- The listing says to keep it in the refrigerator after thawing, and to eat it the next day once opened, or within 3 days if still vacuum-sealed. It also advises eating it early, because color fading and drip (liquid that leaks out) occurSource: product description on the listing (viewed November 5, 2026)
- Condition / how to eat (is heating needed?)
- Arrives frozen. The store uses the word “生食” (for raw eating) in the product name and product description and says it can also be eaten as sashimi (the store’s labeling). It also describes cooked ways to eat it, such as rare steak, carpaccio and meunière. No note from the seller about whether heating is needed was found. The listing says small bones have been removed but may rarely remainSource: product description and notes on the listing (viewed November 5, 2026)
- Delivery
- Arrives frozen. You cannot specify an arrival date. The listing says to write absence dates, time slots and any noshi request in the remarks field when applying. It also says the packaging may changeSource: product description and notes on the listing (viewed November 5, 2026)
- Manufacturer
- 東和食品株式会社 (北海道白糠郡白糠町西庶路東3条北3丁目2番地1)Source: product description on the listing (viewed November 5, 2026)
- Shop
- 北海道白糠町 (Rakuten Furusato Nozei)
- Noshi / gifts
- The listing says to write a noshi request in the remarks field when applying. No mention of types of inscription, gift boxes or message cards was found, and they are not confirmed. The product description contains wording suggesting it is suitable as a gift too (the store’s labeling). Whether it can be sent to an address other than the donor’s is not confirmedSource: product description and notes on the listing (viewed November 5, 2026)
Donation amounts differ by portal and by the amount you choose, and may change. Please check the current donation amount and availability at the link above.
What Public Reviews Say
We organized the product reviews on Rakuten Ichiba by viewpoint. Rating figures are as of the time viewed and change afterward. The following are tendencies within the range we read and do not necessarily represent the current condition of the product.
| Site | Rating | Reviews | Viewed |
|---|---|---|---|
| Rakuten customer reviews (product page) | 4.7 / 5 | 8,564 | November 5, 2026 |
Rating breakdown: ★5 6,976 / ★4 1,075 / ★3 232 / ★2 108 / ★1 173 (as displayed on Rakuten Ichiba; viewed November 5, 2026)
Range read: the first 60 reviews in the default order (posted November 2025 to October 2026; latest October 2026), 30 ★1 reviews (posted July 2025 to October 2026) and 29 ★2 reviews (posted May 2024 to September 2026, some of them from 2024), 119 in total. This is a tendency within the range we read and does not necessarily represent the current condition of the product.
The counts below are approximate numbers we counted by reading the review text; posts only about delivery or store service are not included. The ★1 and ★2 reviews were read by filtering for low-rated posts.
What Reviewers Praise
Rich fat and melt-in-the-mouth texture (about 27 of the 60 in the default order)
About 27 of the 60 reviews in the default order said the fish was fatty or melted in the mouth. Some also mention eating it as sashimi, carpaccio or rare steak, or over rice (reviewers’ own accounts).
Easy to use in portions (about 18)
About 18 of the 60 default-order reviews said that the individual packs make it easy to thaw only what you need. One review says that the 900g size arrived as four blocks of about 200 to 250g each (the reviewer’s own account).
Repeat applications (20 or more)
20 or more of the 60 default-order reviews said they had applied again or apply every year.
Source: Rakuten customer reviews (viewed November 5, 2026)
What Reviewers Note
Smell and fishiness (about 20 across ★1 and ★2)
About 11 of the 30 ★1 reviews and about 9 of the 29 ★2 reviews said they were bothered by a smell or fishiness. Some said it was hard to eat raw and that they used it in strongly flavored dishes or cooked it (reviewers’ own accounts). In addition, 1 ★2 review (posted May 2024) said the reviewer felt unwell a few hours after eating it raw.
How to check: the way the store says to eat it, and what the listing says about whether heating is needed, are summarized under “Condition / how to eat (is heating needed?)” in this article’s “Basic Information”.
Seasoned and salty (about 10 across ★1 and ★2)
About 5 of the 30 ★1 reviews and about 5 of the 29 ★2 reviews said they had not checked the ingredients, had not realized it was seasoned, or found it salty. Some reviews said they wished this had been written in a more prominent place on the product page.
How to check: the ingredients and seasoning are summarized under “Ingredients / allergen labeling” in this article’s “Basic Information”.
Uneven cuts and size (about 5)
About 5 reviews across ★1 and ★2 said the pieces they received were mostly from the back or near the tail, or were smaller than expected.
How to check: whether you can specify the cut is summarized under “Options” in this article’s “Basic Information”.
Source: Rakuten customer reviews (viewed November 5, 2026)
Summary: Is This Thank-You Gift the One for You?
You are fine with a seasoned (pre-flavored) salmon, and you want to thaw only as many portions as you need. This thank-you gift fits these two conditions.
- The listing says it is seasoned in the store’s own way and divided into portions. The ingredients are farmed salmon (from Norway or Iceland), starch syrup, salt and others
- The Rakuten rating is 4.7/5 (8,564 reviews). Of the 119 reviews we read, some mentioned rich fat (about 27 of 60 in the default order) and ease of use in portions (about 18), while some ★1 and ★2 reviews mentioned smell and the seasoning
- Emperor Salmon comes in 5 sizes and Atlantic Salmon in 4, from 400g to 1.6kg. As of November 5, 2026, some sizes and periods showed as sold out
Other options: if you are looking for salmon roe rather than salmon, there is the Shiranuka Town Ikura Soy Sauce Marinade from the same town (choose from 200g, 400g, 800g, 1.6kg or 2.4kg).
This section is based on the Rakuten Furusato Nozei listing and Rakuten customer reviews (viewed November 5, 2026). These are review tendencies within the range we read and do not necessarily represent the current condition of the product.
The Ministry of Internal Affairs and Communications explains that the deduction is made from your income tax for the year you made the furusato nozei donation and from your resident tax for the following fiscal year (source: Ministry of Internal Affairs and Communications, “How Furusato Nozei Works: Tax Deductions”, accessed October 7, 2026). The deduction amount and procedures differ by person, so please check with the ministry, your local government or the tax office.
Donation amounts, availability, and shipping times change. This article’s information-as-of date is November 5, 2026. Please be sure to check the listing at the link before you donate.
This article contains affiliate links (advertising). Editorial Policy
This article organizes information published on the furusato nozei listing and review sites. Information on the thank-you gift such as the amount, storage method and ingredients may change. Please check the listing for the latest information.
Comments on taste or quality are summarized from third-party posts cited with their source, and are not Ochinity’s own evaluation. Our approach to writing articles is described in our Editorial Policy.
Information as of: November 5, 2026 / Sources: Rakuten Furusato Nozei “北海道白糠町” listing, Rakuten customer reviews, Consumer Affairs Agency, Japan “About Allergen Labeling”
